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Here, we bring you the latest in branding, marketing, and customer experience. Our resources are a culmination of intensive research and passion for the industry.

What's In A Name? - Rebranding In The BLM Era

The Quaker Oats Company and parent company, PepsiCo, raised eyebrows with their recent rebrand of the former Aunt Jemima as Pearl Milling Company. Some have said it’s not enough to combat racism while others acknowledge a step toward progress. The controversy brings up some interesting questions for marketers to consider. How can a company deal […]

February 2, 2021

Why Brand Authenticity Matters

Because of the internet, customers are armed with more knowledge than ever before making purchases. They want to feel connected to the brands they engage with and increasingly want to support brands that are authentic. Additionally, they want brands to have real dialogue about what’s happening in the world.

January 5, 2021

Is Your Company Ready for a Rebrand?

Clients come to Brand3 with a problem: sale goals are not being reached, their website and visuals feel dated, and their customer numbers have plateaued or plummeted. Many of them simply believe that a new logo, ad campaign, or a website refresh will get them where they need to be.

December 1, 2020

7 Business Pain-Points That a Brand-First Approach Could Solve

Branding is one of the most misunderstood concepts out there, when it comes to business terms. While there can be a lot packed into the definition of branding, the lack of understanding stems from various misconceptions about what branding actually is. Some think their business brand is their logo. Others believe that branding is marketing. […]

November 3, 2020

Why You Need A Business Website

Top 10 Reasons You Need a Business Website If you’re running a business without the benefits of a business website, chances are you’re old school. Maybe you think you’re doing just fine with word of mouth, or an occasional post on your Facebook page. Or you’re just not tech savvy and you’re worried about that. […]

October 6, 2020

How to Develop Your 2021 Marketing Strategy Now

In business, planning ahead is vital. A smart business owner has the right inventory at the right time, or provides services tied to the season or current events. Just like you plan ahead to deliver your products and services, you need to plan ahead when it comes to your marketing strategy. Today, we will take […]

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