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Here, we bring you the latest in branding, marketing, and customer experience. Our resources are a culmination of intensive research and passion for the industry.

September 13, 2018

Branding vs. Marketing

Branding vs. Marketing – you really can’t have a successful business without both. In the simplest terms, branding is who you are as a business, and marketing is how you build awareness of your business, and build a following. As a business owner, it’s important that you know the difference between the two, and how […]

September 7, 2018

What is Branding?

Just what is branding? It’s a question many business owners are asking these days, as the marketplace becomes ever more competitive. And of course we’re not talking about branding cattle. Branding is one of those marketing concepts that can seem confusing at first, but we’ll do our best here to break it down for you.

What’s in a Name? Tips on Naming or Renaming a Company

Renaming a company? You may be starting a new business or organization, and you’re ready to come up with a good name! Or perhaps, you have an existing business but are unsure of how to improve your current name. It is easy to overlook some critical areas when naming a business; the hope is that […]

Building A Business That Is Bigger Than You

Tips to Building a Business That is Bigger than You Transfer the mindset of the customers from identifying with the owner, to identifying with the brand Align internal cultures away from the owner, and into a brand experience model Increase the goodwill value of the business Build a national-quality image

February 27, 2017

The Power of a Great Logo

6 ways to tell if your business has a great logo Does your logo effectively communicate your brand to your customers? Is it clean and consistent? Do you like it?

February 17, 2017

What's Your Brand Worth?

4 Ways Brand Equity Benefits Your Company Business owners often underestimate how important their brand’s value can be to their bottom line. You don’t have to look far to find examples of companies that have done an exceptional job positioning their brand. These companies reap major benefits of positive brand equity because they are able […]

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