The Challenge
High Mark Construction had a gorgeous brand with very strong creative, but their messaging was vague, and it did not communicate clearly their story and the value they bring to market.
The Solution
Using our defined process to pin down the ideal customer and extract what matters to them. we clarified High Mark’s messaging to uniquely position them as a roofing company that works closely with insurance companies on behalf of each homeowner.
The Results
High Mark now has the words to match their brand image. The new website homepage has been designed to engage their audience and validate the unique way they serve their customers in Maryland, Delaware, and Pennsylvania. High Mark is an incredible company with a mission to restore faith in honest and quality service. They continue to grow and show their customers what general contracting should be: a rare intersection of expert craftsmanship and trusted relationships.
